CAMPAIGN
Client
Burger King
Role
Agency
Code & Theory
Year
2017
The Challenge
Each year, nearly 1.1 million men are diagnosed with prostate cancer. To raise awareness, Burger King partnered with the Movember Foundation by having The King shave his iconic beard for the first time and launch the #KingstacheChallenge. Throughout November, The King drove engagement with a series of Kingstache looks.
Mustache Designs
To bring the “Kingstache” idea to life, I created mustache concepts inspired by Burger King products, sketched six designs, and handed them off for 3D printing ahead of the shoot.
Movember Profile
After the launch of the campaign on November 1 donations began to pour in and we raised over $40,000 towards Men’s Health.
The Impact
The campaign transformed a shave into a shareable movement that generated national press that drove donations and inspired people to grow a "Kingstache" in support of men's health.
$40K
Raised for Men's Health
3M+
Earned Media Impressions
