Client
Burger King
Role
Agency
Code & Theory
Year
2017
The Challenge
Every year nearly 1.1 million men are diagnosed with prostate cancer, the third leading cause of cancer death in men. This year Burger King teamed up with the Movember Foundation to shed light on the global issue by having The King shave his iconic beard for the first time ever & launch the #KingstacheChallenge for the month of November. Throughout the month the King will prompt engagement by sporting various Kingstache looks.
Mustache Designs
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
Movember Profile
To further legitimize our campaign, we created a personal profile for The King on the official Movember Foundation website, encouraging and enabling people to donate and get involved.
