CAMPAIGN
Client
Burger King
Role
Agency
Code & Theory
Year
2016
The Challenge
Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign.
Employee Training Video
We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come. Director: Evan Silver GCD: Brad Dixon ACD: Mike Latshaw, Adam Lock
Tabloid Cover Wraps
Product Social Content
Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.
Illustrated Social Content
I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.
This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.
3.5M
Media Impressions
3.7M
Influencer Interactions
31M
Social Interactions
$50M
In Earned Media
