Client
MoneyLion
Role
Creative Director
Agency
MALKA
Year
2023
The Challenge
The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.
OOH NYC Takeover
Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.
The Impact
Designed to convert seasonal attention into measurable acquisition, the Holiday Bonus campaign delivered strong upper- and mid-funnel performance for MoneyLion during the competitive Q4 finance landscape.
14M+
Paid + Organic Impressions
220K+
New User Downloads
2.8x
Increase In Social Shares
$50K
Rewarded in Holiday Bonuses
