CAMPAIGN
Client
Marketing Hall of Fame
Role
Creative Director
Agency
Personal
Year
2025
The Challenge
For the 2025 Marketing Hall of Fame ceremony, I creative directed a Times Square digital takeover honoring the industry’s most influential leaders. Using the MHOF logo as a bold framing system, the work scaled across two massive billboards and spotlighted each inductee on one of the world’s most iconic stages.
The Solution
I created a scalable design system from the distinctive MHOF logo that heroed each inductee through bold framing, striking typography, and high-contrast visuals. Designed for one of New York City's busiest intersections, the work delivered maximum visibility and celebration at monumental scale.
