IDENTITY
Client
Nexstar Media Group
Role
Agency
In-House
Year
2024/25
The Challenge
As Remarkable Women grew into a national platform across broadcast, digital, live events, and a televised special, Nexstar needed a bolder identity for the platform. A graphic system built to carry every phase of the campaign, sharpen the emotion, attract sponsors, and make the entire program stand out.
Program Overview Sizzle
I oversaw production of the Remarkable Women overview sizzle, establishing the emotional tone and storytelling lens for the initiative while framing it as a premium national platform built around purpose, impact, and the women at its center. ECD: Laura Lamattina Editor: Joe Chitel
Broadcast Integration
Remarkable Women identity carried seamlessly into national media appearances, including The Jennifer Hudson Show. The branding enhanced program visibility while ensuring a consistent, recognizable presence wherever stories were told.
Sponsorship Programming Integration
Developed a scalable branded content framework that integrated Remarkable Women into flagship CW programming, including All American. The system enabled seamless sponsorship activations with national brands like Olay, extending the initiative into a year-round storytelling platform.
Remarkable Impact
Remarkable Women grew from a local recognition program into a national platform celebrating real women, powerful stories, and community impact. The identity system I developed became a flexible foundation for future campaigns, evolving while staying true to the brand’s original spirit.
200+
Nationwide Participant Stations
3
National Brand Sponsors Secured
112
Local Markets Represented
1.2M+
Shares & Mentions
