CAMPAIGN

Burger King — Mac N' Cheetos

Burger King —
Mac N' Cheetos

Client

Burger King

Role

Senior Art Director

Agency

Code & Theory

Year

2016

The Challenge

Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.

Product Launch Video

Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues. Director: Fred Brehm Studio: Brehm Labs CD: Brad Dixon ACD: Adam Lock, Mike Latshaw

Campaign Sizzle &
Apparel Content

To launch on social, we created a slick lifestyle video inviting people to “Drink the Kraken” and “Wear the Kraken.” We also produced bold product and in-situ lifestyle assets for ecommerce and social. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard

Social Launch Content

Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces.