CAMPAIGN

Kraken — The Dark Collection

Kraken —
The Dark Collection

Client

Proximo Brands

Role

Creative Director

Agency

MALKA

Year

2023

The Challenge

To activate its “Step Into The Dark” platform, Kraken Rum launched “The Dark Collection,” a limited swag line. I led a creative team in producing social and ecommerce content that showcased the product’s quality, captured the occasion, and built on Kraken’s signature attitude.

Campaign Sizzle &
Apparel Content

To launch on social, we created a slick lifestyle video inviting people to “Drink the Kraken” and “Wear the Kraken.” We also produced bold product and in-situ lifestyle assets for ecommerce and social. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard

Campaign Sizzle &
Apparel Content

Cocktail Social Content

After showcasing The Dark Collection, we shifted focus to Kraken Rum with four cocktail recipe videos and stills that brought taste appeal to every scene.