Client
Kraken Rum
Role
Creative Director
Agency
MALKA
Year
2023
The Challenge
To activate their new brand platform "Step Into The Dark", Kraken Rum launched a swag collection called "The Dark Collection". To bring the collection to life, I led a team to of creatives to execute a suite of social and ecommerce content that showcases the high quality product, while putting you right into the occasion and building on the equity of the attitude that Kraken has become known for.
Cocktail Social Content
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
