CAMPAIGN

Burger King —Chicken Fries Are Back

Burger King —
Chicken Fries Are Back

Client

Burger King

Role

Senior Art Director

Associate CD

Agency

Code & Theory

Year

2014/2015

The Challenge

After overwhelming demand from millenials we brought back the internet's beloved Chicken Fries inspiring a movement online and off with #ChickenFriesAreBack. We created original content that spoke to the voice of the movement and gave people a platform to express their excitement about the return of Chicken Fries. The campaign garnered national attention, winning an Effie Award and was a 2015 Webby Awards Honoree.

Campaign Launch Content

To reflect the voice of the movement to bring back Chicken Fries, I designed and illustrated propagandha style posters for use in Facebook, Twitter and Tumblr.

Campaign Launch Content

We launched with a digital video revealing The King’s clean-shaven face. Director: Michael Litwak Studio: Yacht Club. To sustain momentum, I created GIF cutdowns and stills of different Kingstache looks, encouraging people to grow their own and support the #KingstacheChallenge.