CAMPAIGN

Burger King — Cheesy Tots

Burger King —
Cheesy Tots

Client

Burger King

Role

Senior Art Director

Associate CD

Agency

Code & Theory

Year

2017

The Challenge

To announce the return of Cheesy Tots at Burger King, we decided to orchestrate a comeback of our own and partner up with Jon Heder and Efren Ramirez, aka Napoleon Dynamite and Pedro, to recreate one of the most iconic scenes from the 20014 film, Napoleon Dynamite. "They're Back" acted as our campaign driver to promote awareness of the return of Cheesy Tots as well as our two heroes, Napoleon and Pedro.

Campaign Launch Content

Concept/Art Direction for the digital video to announce the return of Cheesy Tots, including supers and environmental tone/aesthetic. Memes, GIFs and cutdowns from the video shoot all helped the conversation going across Burger King's social channels. Director: Lucas Spalding Studio: Honor Society GCD: Brad Dixon CD: Gino Carolini ACD: Mike Latshaw Sr. CW: Conor Champley

Campaign Launch Content

We launched with a digital video revealing The King’s clean-shaven face. Director: Michael Litwak Studio: Yacht Club. To sustain momentum, I created GIF cutdowns and stills of different Kingstache looks, encouraging people to grow their own and support the #KingstacheChallenge.