The Challenge
Nexstar Media Group's new network and national salesforce faced the challenge of promoting a relatively unknown brand portfolio in a competitive, digital-driven marketplace. They needed a compelling brand identity and message to position their IP assets as premium and essential for agencies and marketers aiming to drive demand at the local consumer level.
Campaign Identity &
Graphics Package
The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.
Upfront Event Identity
Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.
BrandWeek Activation
Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.
Production Highlights
Filmed across 3 international cities Berlin, Tokyo, and Los Angeles the production required seamless coordination across teams and time zones. Using motion-capture technology, we built immersive worlds that merged with live-action, giving gamers a glimpse into the future of play.
3
Cities Filmed
60+
Creatives Involved
14
Filming Days
220+
VFX Shots
These numbers only hint at the scale of the project. Behind each stat lies countless hours of collaboration, problem-solving, and passion proof that when creativity meets precision.
The Impact
The campaign launch created a viral wave across social platforms, surpassing 50 million impressions within the first week. Engagement levels were 3x higher than industry benchmarks, and Snapdraxxen quickly became a recognized name in the global gaming space.
50M+
Views in A Week
300%
Engagement Rate Increase
25+
Countries Reached
1.2M+
Shares & Mentions
These results prove the power of cinematic storytelling in brand campaigns. By merging creativity, technology, and culture, Snapdraxxen didn’t just launch a product it launched a movement.