IDENTITY

Kukubano Premium Lights

Client

Kukubano

Role

Creative Director

Agency

Personal

Year

2024

The Challenge

Nexstar Media Group’s new network and national salesforce needed to promote a lesser-known brand portfolio in a competitive, digital-first market. They needed a compelling identity and message to position their IP assets as premium tools for agencies and marketers driving local consumer demand.

The Challenge

Campaign Identity &
Graphics Package

Nexstar’s portfolio champions next-generation talent, programming, and partnership ideas built to entertain and immerse. This hype video launched the “We Got Next” campaign for the 2024 Upfront season, showcasing the power of Nexstar IP. I creative directed the campaign and produced the full GFX package, including motion, environmentals, and style guide.

Upfront Event Identity

Building on the “We Got Next” identity, the guest journey carried brand touchpoints throughout to keep the portfolio top of mind. I executed the event materials, including core identity, hero video, pre/post-show loops, and speaker support presentations.

BrandWeek Activation

Nexstar and CW Sports deliver top-tier live sports entertainment. To extend “We Got Next” and build NASCAR season excitement, we brought an Xfinity racing simulator to BrandWeek 2024, turning attendee engagement into a high-energy track experience.