Client
Nexstar Media Group
Role
Creative Director
Agency
In-House
Year
2024
The Challenge
Nexstar's Remarkable Women program had spent years celebrating extraordinary women making an impact in their communities. As the initiative expanded beyond local television into a national platform spanning The CW, NewsNation, The Hill, digital properties, and a televised special, the brand needed to evolve.
The existing identity felt rooted in its local-news origins. To attract major national sponsors and support a larger broadcast footprint, Remarkable Women required a more sophisticated visual language, stronger emotional positioning, and a unified ecosystem capable of living across broadcast, streaming, digital, social, live events, and sales materials.
Upfront Event Identity
We drew inspiration from cinematic sci-fi worlds and the energy of e-sports arenas. The film juxtaposes high-octane visuals with intimate character moments, showcasing the community, passion, and artistry of gaming. Our team blended live-action shoots with cutting-edge VFX to build a world that feels both futuristic and human.
BrandWeek Activation
We drew inspiration from cinematic sci-fi worlds and the energy of e-sports arenas. The film juxtaposes high-octane visuals with intimate character moments, showcasing the community, passion, and artistry of gaming. Our team blended live-action shoots with cutting-edge VFX to build a world that feels both futuristic and human.
The Impact
The campaign launch created a viral wave across social platforms, surpassing 50 million impressions within the first week. Engagement levels were 3x higher than industry benchmarks, and Snapdraxxen quickly became a recognized name in the global gaming space.
50M+
Views in A Week
300%
Engagement Rate Increase
25+
Countries Reached
1.2M+
Shares & Mentions
These results prove the power of cinematic storytelling in brand campaigns. By merging creativity, technology, and culture, Snapdraxxen didn’t just launch a product it launched a movement.
