IDENTITY
Client
Kukubano
Role
Creative Director
Agency
Personal
Year
2024
The Challenge
KUKUBANO entered an overcrowded bike light category where nearly every product looked the same. Rather than competing on specs alone, I built a distinctive brand centered around a bold visual identity, beginning with the product itself. The result was a cohesive ecosystem spanning product design, commerce, packaging, content, and retail.
Responsive Website Buildout
I designed and developed the Shopify website, translating the brand into a streamlined e-commerce experience focused on storytelling, product education, and conversion.
Product & Lifestyle
Brand Imagery
I created the product and lifestyle imagery used across digital, retail, and point-of-sale channels, establishing a consistent visual language for the brand.
Product Packaging Design
I designed both the product's signature appearance and its retail packaging, extending the brand experience from shelf to unboxing.
Social Content Launch
I developed the launch content strategy and social toolkit, creating a repeatable system that sustained engagement and established clear tone and occasion sets.
Amazon Ecosystem Development
I built the complete Amazon experience, including the Brand Store, A+ Content, product detail pages, and merchandising assets, creating a premium marketplace presence that differentiated KUKUBANO in a crowded category.
