IDENTITY
Client
Hilton
Role
Associate Creative Director
Agency
Code & Theory
Year
2018
The Challenge
Hilton Club ownership offers an elegant, aspirational lifestyle rooted in the sophistication of the iconic Hilton brand. To elevate their Midtown New York sales offices, my team was tasked with showcasing Hilton Club’s global portfolio while building on Hilton’s brand heritage.
Brand Identity &
Video Installation
We built a motion graphics and messaging system using heritage brand assets and photography to tell location stories around the cultural access of membership. Parallax animation brought still images to life, drawing passersby into the sales experience. With industrial designers, we outfitted Hilton Club’s 57th Street sales office walls with video screens for display.
