We designed a motion graphics and messaging system using heritage brand collateral and stock photography to craft stories around locations that leveraged the brand voice while highlighting the diverse cultural experience you unlock with membership. A parallax animation technique allowed us to turn still photos of locations into immersive scenes with depth to lure in passerbys for potential sales meetings. Working in collaboration with industrial designers, we then outfitted the Hilton Club's 57th Street sales office walls with video screen for display.