CAMPAIGN
Client
Bacardi Limited
Role
Agency
Year
2019
The Challenge
Throughout the Summer, Grey Goose consumers are encouraged to elevate their casual get-togethers through delicious, easy-to-make Grey Goose cocktails enjoyed in laid-back outdoor environments. From the pool to the beach to the rooftop, Grey Goose makes ordinary Summer days celebratory. These occasions are brought to life in our campaign key visuals and support tools to empower retailers to amplify the message in different regions.
Campaign Key Visuals
The 3 main campaign key visuals show how Grey Goose can elevate any casual occasions all Summer round with casual cocktails that aren’t impossible to make. The environments are targeted at broad regions in North America so retailers could adapt and still feel locally relevant. These regional characteristics being Backyard, City and Beach. Creative Director: Kevin Gosselin Sr. Copywriter: Noah Pollock Sr. Art Director: Shakiem Reed Photographer: PEDEN+MUNK
In-Store Display Execution
Custom seasonal retail support elements extend both the style and sentiment of “Mixes Best With Anything” and are rooted in the strategy of casual get-togethers, be it a branded Corn Hole set or a One-Stop display that has all the ingredients you need to make a killer cocktail.
