EXPERIENTIAL

Brown Forman — Digital Installation

Brown Forman
Digital Installation

Client

Brown Forman

Role

Senior Art Director

Agency

Code & Theory

Year

2015

The Challenge

To help launch their new Admin One reception space at their headquarters in Louisville, KY, Brown-Forman asked us to create a digital wall installation made up of a grid of nine screens. On the screens they wanted a passive experience that spanned the gamut of the Brown Forman brand, past and present. Using a slide puzzle mechanism, we found a way to unfold the story of the brand in a graceful, dynamic manner.

Digital Hospitality
Wall Installation

Photos of the digital wall in the finished and furnished reception area of Admin One in the Brown-Forman headquarters in Louisville, KY.

Campaign Sizzle &
Apparel Content

To launch on social, we created a slick lifestyle video inviting people to “Drink the Kraken” and “Wear the Kraken.” We also produced bold product and in-situ lifestyle assets for ecommerce and social. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard

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Let's Bring Something To Life