EXPERIENTIAL
Client
KPMG
Role
Creative Director
Agency
MALKA
Year
2022
The Challenge
KPMG was restarting their annual tax conference after halting during the pandemic. To put a spotlight on the future, I developed the campaign “Focus Forward” that spoke to KPMG’s vision and signaled a glorious return to in-person events.
The Solution
Working with clients, procurement, industrial designers, animators and print specialists, we developed a graphic system that was functional for way finding but also imbued the hotel with a sense of triumphant vibrancy that garnered excitement.
Production Process
We mapped out the user journey against extensive 3D renders of the space to ensure the brand was represented in the best possible way.
